People usually talk about Aryna in two modes: “how she hits” and “how she pressures.” But over the last couple of years she’s clearly leveled up another skill — how to turn No. 1 status into money, and not just prize money.
Forbes estimated that in 2025 Sabalenka made $30 million and became the second-highest earner among female tennis players, ahead of Świątek and Osaka. Half the total — about $15 million — didn’t come from the court at all, but from advertising and partnership stories. And that’s where it gets interesting: who exactly is paying the world No. 1.
Alcohol, but in a “premium” format
Maestro Dobel tequila — the most media-friendly match
In short: Sabalenka has been a Maestro Dobel ambassador since 2023. It’s a perfect fit, because Aryna regularly gives people new talking points all by herself.
She doesn’t play the “proper athlete who only drinks water.” She says it straight: wins are “Margaritas,” losses are sometimes straight tequila, and after tough matches her vocabulary even includes combos like “tequila and gummy bears.”
The brand picked it up in a grown-up way:
- they turned “Margarita” into “MargAryna” (yes, a pun — but it works);
- they ran US Open promos after Sabalenka jokingly offered “drinks on me” on court. Within a couple of hours it turned into a real discount mechanic.
So this isn’t just a “logo on a banner.” It’s when a sponsor lives on the same frequency as the athlete.
Control of the body and habits
Whoop — a wristband that actually changes behavior
One of Aryna’s most natural partners is Whoop. It’s a fitness tracker and app that reads sleep, recovery, training load — everything athletes usually care about more than motivational quotes.
The key is that the WTA has been working with them for a long time, so it’s not “some weird thing on the wrist,” but part of the wider sports ecosystem.
With Sabalenka it even turned into symbolism:
- she wears Whoop almost constantly (to the point of the “nearly 1,200 days” story);
- she got a custom strap with tigers;
- and she herself said the tracker, for example, motivates her to drink less — because it records how alcohol affects recovery.
Smart, simple, and to the point: not “be better,” but “look at the numbers — decide for yourself.”
Luxury that comes with being No. 1
Audemars Piguet — watches that say “this is a different league”
If Whoop is about discipline, Audemars Piguet is about status. Sabalenka became an ambassador for this Swiss watch brand (so expensive that the word “expensive” stops working there).
At the US Open she appeared with a model estimated at around $225,000. And there’s logic in it: at some point, top athletes get not only titles but also “top-league attributes” — the luxury world loves winners almost as much as sport does.
A wellness block, but with a human twist
Oakberry — a “superfood” from her boyfriend (and they don’t hide it)
One of the most talked-about partners is Oakberry, an açaí bowl and smoothie chain. The main twist: the company was founded by her boyfriend, Georgios Frangulis.
The brand plays the trends to the max: açaí, goji, chia, collagen — everything modern marketing loves. And yes, there’s a Sabalenka signature bowl — “Tiger”: a punchy mix, a price tag of around $17, and calories that hint this isn’t a “light snack,” but a full refuel.
The sweetest detail in the whole story is the Djokovic family’s reaction: Novak said his daughter Tara literally adores Sabalenka and wants to “go to her house,” because Aryna has “a whole fridge full of açaí.” That’s influence: not an ad, but a family legend.
Supplements and hydration: modern sport loves little jars
IM8 and Electrolit — when “recovery” became an industry
Two more of Aryna’s partners come from the “health” and “recovery” world.
IM8 is a subscription nutrient drink (priced around $89–119 per month). A co-founder is David Beckham. The pitch is standard for the industry, but it works: supposedly the team suggested it, the athlete tried it, “felt the difference,” and then a contract happened. In Sabalenka’s case there’s another layer: according to a source, she also invested in the project (amounts weren’t disclosed).
Electrolit is a hydration recovery drink. Everything is as straightforward as it gets: sport, loads, fluids, electrolytes — a clear mechanism.
The basics you can’t imagine Sabalenka without anymore
Nike and Wilson — “classic,” but not without questions
On court, Aryna is steady: Nike on her, Wilson in her hand. They’ve been her gear partners since the start of her career.
But with Nike, tension pops up from time to time:
- around the 2022/23 turn she came out in older collections, which many read as a contract/pause/negotiation story;
- there’s a sense that for a long time her kit didn’t match the world No. 1 status in terms of individualized design;
- at one point she even joked about it publicly at a press conference and suggested fans “write to Nike” if everyone wants something more interesting next season.
So it’s not “peace, love, perfect partner,” but a more honest dynamic: the star grew faster than the marketing could adapt.
And what all of this says about Sabalenka
Aryna’s current portfolio looks very organic:
- a little edgy (tequila),
- a lot about the body and efficiency (Whoop, recovery),
- and enough luxury for the world to understand: this isn’t a “bright tennis player,” this is the world No. 1 who’s established herself at the top.
The irony is that her public image is anything but a “glossy doll.” She’s more like a person who can crack a tequila joke and a minute later discuss sleep and recovery like an engineer. And it seems sponsors found a gold mine in that: with her, advertising doesn’t feel forced — it feels alive.
