Some fighters run their social media like a PR office: “training, interview, weigh-in.”
And then there’s Arman Tsarukyan — a guy who, in theory, should be thinking about the belt, but at the same time confidently holds another “title”: the most oddly lovable food blogger among fighters.
And this isn’t about “had a tasty meal.” This is about a full-blown obsession with going big. The portions are so massive that sometimes you want to double-check: Arman, are you sure you fight at lightweight — and not in a tray-destruction contest?
The Tsarukyan phenomenon: he doesn’t just eat — he turns food into an event
His food videos rack up millions of views not because the dishes are rare (though those show up too), but because he has a signature genre: “huge, greasy, confident.”
A fresh example: a tray of camel meat. After his November win over Dan Hooker in Qatar, he celebrated in the most Tsarukyan way possible — basically, the “food-blogger version.” “After a big win — I’ll try camel,” he said. And then he did.
Earlier this year, he got thoroughly dragged for the title fight against Islam Makhachev falling apart: injury, noise, and talk along the lines of “yeah, he just didn’t make weight.” And photos of McDonald’s not long before the fight poured fuel on the fire — the internet instantly folded it into one simple theory.
For anyone else, that would have “cured” them and forced a switch into “only buckwheat and water” mode.
Tsarukyan? Zero reaction. He kept going.
Top moments from his gastro-universe
To understand the scale, here’s what his “regular content” looks like:
- McDonald’s right on the plane — and it’s not “grabbed a burger,” it’s an actual stack of Big Macs.
- The most viral video: a huge croissant + a gigantic cup of coffee (the views were already going into orbit).
- Black caviar is a whole separate religion: he doesn’t eat it “for the look,” he eats it by the spoonful. And he captions it as a “light breakfast,” calling it a “Russian breakfast.”
- The latest posts: a heavy portion of dolma, khash (“season’s open, real collagen”), seafood with the statement “no more fast food” — but with Arman, that usually doesn’t mean “less food,” it means “different food.”
And yes, the scale has long outgrown “posts for subscribers”:
- journalists in the U.S. already bring him food to interviews, like it’s part of the ritual.
The funniest thing: people are genuinely waiting not for a fight announcement, but for a dish announcement
They gift him a meter-long birthday cake — and it seems to be treated as a perfectly normal plot development.
He eats triple-layer Ossetian pies on the top of a mountain — and captions it like it’s the ideal kind of preparation.
He casually posts about 30 khinkali in one go, as if it were “grabbed a couple for a snack.”
In the comments, people already call him “the strongest food blogger in the world” — and, honestly, it sounds more logical than it should.
Meanwhile, the UFC seems to be keeping him on pause. The title shot isn’t arriving as quickly as people would like. But Tsarukyan himself said before New Year’s that he’d become champion in 2026 — and even figured it could happen in the summer.
So right now he has two seasons running in parallel:
- one — in the cage (where he’s waiting for his next opponent),
- the other — in the feed (where he consistently “defends the belt” of massive portions).
And here’s the paradox: while the UFC stretches out the suspense, Arman at least puts on a show for himself. Just not in the arena — at the table.
