Google announced a collaboration with Steph Curry: one of the NBA's most decorated players will become the company's consultant on productivity. Curry will lead a team of experts responsible for effectiveness approaches and will work at the intersection of several key areas of the ecosystem — from health services to consumer devices and cloud infrastructure.
NBA Star in the Role of Tech Mentor
Curry, a four-time NBA champion and two-time MVP, is joining projects across Google Health, Google Pixel, and Google Cloud. His task is to bring an elite athlete's perspective on how to structure performance-boosting methods and help adapt best practices from sports preparation to the world of consumer technology.
Where the Focus Is: Health, Devices, Cloud
Working with the Google Health teams, Curry will help shape approaches to monitoring status and preventing overtraining, and in tandem with the Pixel product line he will support the creation of smarter user scenarios. Backing from Google Cloud will enable these developments to scale, improving algorithm quality and their applicability for millions of users and enterprise clients.
What the Company Says
Google emphasizes that Curry is a professional who systematically uses technology to manage his own health and maximize in-game metrics. According to the company, this experience will help fine-tune services more precisely, improve products and algorithms, and influence the design of future devices and technologies.
Why It Matters for the Market
The partnership unites two strong competencies — sports science and engineering expertise. For the industry, it signals rising demand for meaningful productivity: not just "more features," but tools that genuinely enhance efficiency while accounting for physiology, workload, recovery, and context of use.
What This Means for Users
The approaches developed by the expert group are expected to improve the usability and utility of services: more personalized scenarios, careful recommendations, and precise metrics embedded into familiar Google products. Put simply, technology will move a bit closer to how top-tier athletes train and make decisions — only at the scale of everyday life.
