The Ship Has Already Sailed. DeMarcus Cousins — On the Grizzlies' Hard-Edged Style and Ja Morant's Future

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Salid Martik
07/11/25
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The evening conversation seemed to begin with a heavy sigh. DeMarcus Cousins settled in, listened to a question about "Memphis," and, without reaching for diplomatic phrasing, said the essential thing: this partnership has run its course. A pause hung in the air—the kind you get in a locker room when everyone knows you cannot go on as before. A few minutes later, in another part of the arena, Ja Morant quietly confirmed it with his demeanor—short answers, no spark in his eyes.

"Time to Move On": Cousins' Uncompromising Stance

In Cousins' view, Memphis and Morant should part ways. "It is time to move on. The ship has already sailed," he says in an almost matter-of-fact tone that does not blunt the edge. The former NBA big man is convinced: the club showed whose side it took when it decided to suspend the point guard. "They stood behind the coaching staff—that is obvious," DeMarcus adds. For Cousins there are no gray areas here: once a team has to choose between its leader and the system, there is no going back to the old trust.

Aggression as a System: European Roots and American Soil

Next came what people now call "identity." According to Cousins, the Grizzlies' coaching staff leans on an aggressive management model—discipline, control, high intensity, and strict attention to detail in every practice and every possession. He traces that philosophy to European basketball, where the lack of individual star power is often offset by order and fundamentals. "It works in leagues where the system matters more than the stars," DeMarcus explains.

A Sure Path to Disaster: Why the NBA Plays by Different Rules

But the NBA is a different ecosystem. Here the pace-and-space rhythm, the emphasis on individual skill, and star point-guard decision-making are not optional; they are the norm. "A hard, aggressive model in the current environment is a sure path to disaster," Cousins says. He is convinced that when a player of Morant's caliber is forced to fit a system that leaves no room for his creativity and improvisation, the team loses its most valuable resource—the initiative of its leader. The Grizzlies, DeMarcus believes, have already shown the breaking point of that approach.

No Joy: The Protagonist's Quiet Voice

A few hours later, Ja Morant himself faced the media. No staged drama—just simple, precise phrasing. Asked whether he still feels the usual joy from the game, the 26-year-old point guard answers with a curt "No." What would need to happen to change that? "We will see," comes the restrained reply. That day Morant returned to the lineup after a one-game suspension for conduct detrimental to the team. The wording is dry and procedural, but behind it lie the same frictions between a star's personality and the framework they are trying to fit him into.

Locker Room at a Crossroads: Course Correction or Farewell

Cousins offers a simple logic: if the team has doubled down on a coaching approach with "hard edges," then a leader who does not feel free is better off finding a floor where his skills are the foundation, not the issue. Memphis, for its part, has two paths. The first is to soften the model, expand the point guard's decision-making authority, speed up the game, and restore joy as a key KPI. The second is to acknowledge the philosophical incompatibility and part ways on clear terms, preserving respect and a chance at a reset for both sides.

The Final Whistle Hasn't Sounded Yet, but the Referees Already Have Their Whistles to Their Lips

This story is not about who is right or wrong. It is about the kind of basketball the Grizzlies want to play, and the kind of basketball that can bring Ja Morant both joy and results. Cousins is certain: "the ship has sailed," and a separation would spare everyone a prolonged storm. Ja himself says little, but the main point has already been made: there is no joy. In the NBA, teams are punished quickly for self-deception—either you honestly reshape the system around your star, or you honestly admit it is time for a new chapter. And the longer the pause drags on, the louder the silence before the final whistle.

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