Wimbledon is the oldest of the Grand Slam tournaments, and every detail is steeped in legend—especially the trophies presented by the All England Lawn Tennis Club on the final weekend. Why do men raise a gilded cup topped with a miniature pineapple, while women lift an ornate silver plate? We explor...
A new ten-year alliance between “Manchester City” and Puma has shaken up the football business: British media value the agreement at £1 billion—a record for the English Premier League and one of the largest sponsorship deals in world sport. Most Expensive Deal in Premier League History The par...
Every basketball offseason is called “the hottest in history,” yet summer 2025 truly stood apart. For the first time in two decades the hoops world is watching LeBron James — a perpetual magnet for cameras and general managers — cease to be the franchise’s primary focus. The Lakers’ galactic orbit h...
In the world of mixed martial arts, bold statements are often heard backstage, but this time the echo has traveled well beyond the sport itself. American singer Azealia Banks claims that former UFC featherweight and lightweight double champion Conor McGregor sent her explicit photos and then tried t...
When Lamine Yamal threw an extravagant 18th-birthday celebration, the spotlight quickly shifted from designer tuxedos and celebrity guests to four performers with achondroplasia who served drinks and entertained the crowd. The ADEE Association and the Ministry of Social Rights immediately demanded a...
While football-loving Spain expected carefree footage of Barcelona’s wunderkind celebrating his 18th birthday, Lamine Yamal’s party generated headlines of a very different kind. A minibus carrying dwarf performers pulled up to a luxury mansion outside Barcelona, after which the Association of People...
London’s Chelsea once again reminded everyone why they are considered one of the most pragmatic yet entertaining sides in modern football. Enzo Maresca’s charges not only confidently lifted the FIFA Club World Cup, but also transformed the tournament into a powerful revenue stream, significantly str...
Manchester experienced one of those rare nights when football and music merge into a single chorus of emotion: in a giant stadium that brought together about 80,000 spectators, the cult band Oasis staged a true celebration, and the most devoted fan in the front rows proved to be Man City head coach...
The traditional scent of freshly cut grass, the crunch of strawberries and cream, and the click-whirr of flashbulbs fused into a single chord this July week: Centre Court became both sporting arena and red carpet. The Wimbledon 2025 men’s final was not only a duel of racquets and nerves, but also a...
Back when buying an NBA team seemed like an exotic hobby for thrill-seeking executives, the league spent half a century turning sports franchises into some of the planet’s most reliable investment assets. An owner who entered at the right moment and nurtured the brand correctly now leaves the game n...