Dua Lipa and the 'Jersey Effect': How One Selfie Turned the Internet into a Dressing Room for Clubs

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Salid Martik
11/09/25
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Just one mirror selfie — and the web was flooded with collages: Dua Lipa was “signed” to clubs across the globe, with fans “dressing” her in kits from South American powerhouses to Europe’s elite teams. Fan art multiplied in no time — from hand retouching to assured AI edits — and some images look so convincing that it’s easy to mistake them for official shots.

The Selfie That Started the Flash Mob

The superstar’s informal “draft” began with that very mirror shot. Within hours, the singer had “rooted” for Brazilian clubs, Europe’s first-tier brands, and national teams. In some cases you can spot traces of AI processing; in others, it’s all about clean color work and a jersey that fits perfectly to the figure.

When Official Accounts Join In

The viral wave was quickly taken up by clubs and leagues themselves. In Munich, they hinted that “red suits her”; in Dortmund, they implied their version was “the most plausible”; in Brazil, they confidently stated that “everyone already knows who she supports.” In Valencia, the look drew compliments, while the basketball club Beşiktaş grabbed the ball with humor, suggesting a swap to their game jersey. Ligue 1’s Spanish-language account played with personalization too: they “dressed” the star in a shirt bearing Kendry Páez’s name — Strasbourg’s new signing. The upshot: football (and not only football) social media staged a genuine crossover.

The Original, No Filters

Back at the source, it’s clear the whirlwind began with a simple, almost home-style shot. No media events, no press days, no photoshoots — just an organic picture that the community turned into an endless construction set.

The Singer’s Personal Preferences: Warm Feelings for Liverpool, a Family Factor in Favor of Arsenal

Dua Lipa has said more than once: “I’m fond of Liverpool,” but calling herself a fan is complicated by family dynamics — her brother and father are deeply devoted to Arsenal. Still, the Gunners aren’t exactly foreign to her: in the spring at the Emirates she was seen smiling broadly as the hosts won, and supporters still recall Declan Rice’s eye-catching set pieces.

Which Kit Suits Her Best?

Unusual for an online flash mob: picking a single favorite is nearly impossible. The classic all-red block looks powerful — hence the fondness for versions in the vein of the Munich side and the Brazilian giants. Black-and-yellow pairings add drive and contrast, white-and-blue brings elegance, and the horizontal stripes of Mediterranean clubs lend a touch of cinematic flair. Perhaps the main takeaway is this: the shot’s neutral base and the jersey’s crisp geometry make the look universal — the kit “sits” as if lifted from an official presentation. But the winners aren’t on the scoreboard here — it’s the fan communities that, in a matter of days, turned one frame into a global dress-up game where creativity outweighs club allegiance.

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