The betting brand Stake has announced a collaboration with Street League Skateboarding — the most recognizable league in competitive skateboarding. For the betting market, this is a step toward forming a new niche: a discipline with strong media appeal and standout personalities gets official access to a major operator’s infrastructure, while fans receive additional ways to engage.
SLS: The Tour That Sets the Standard
Street League Skateboarding is a series of professional stops with substantial prize pools held in the world’s largest cities. The format features high pace, spectacular runs, and a clear judging system — all of which make the discipline suitable for pre-match and live markets: from the outcome of a stop to totals on aggregate score.
What the Alliance Means for Bettors
The partnership opens the door to expanding the skateboarding betting line. The most logical markets include “stage winner,” head-to-head between riders, totals on the final score, as well as specials on the best trick or qualifying for the final. In live betting, dynamic options may appear — for example, wagering on the outcome of a specific run, taking the current attempt into account. With properly tuned margins and rapid odds updates, this product range can become sustainable.
The Organizers’ Voice: On Course for a Global Tour
The SLS leadership emphasizes the international scale of the collaboration. According to Frank Lamicella, CEO of parent company Thrill Sports, the alliance will launch new formats and joint projects that will accompany the SLS-2025 championship tour worldwide. For fans, this is a signal to expect additional activities around the stops and richer digital content.
Stake’s Experience in Sports and Entertainment
Stake has been operating since 2017 and has long been building the image of a global player at the intersection of sports and pop culture. Its portfolio includes collaborations with rapper Drake, Conor McGregor, Everton, UFC, and other top brands. Such a track record increases the likelihood of recognizable media integrations in skateboarding, and SLS events receiving broader coverage in the betting agenda.
Market Outlook: From Niche to Trend
Skateboarding is a young Olympic discipline with a rapidly growing audience. If the SLS calendar provides a predictable structure, bookmakers will be able to build stable lines with handicaps, totals, individual rider totals, and odds boosts on key runs. A combination of pre-match and live, reinforced by the official partnership, can convert viewers into active bettors without sacrificing product quality.
Bottom Line: The Synergy of Content and Betting
The alliance between Stake and SLS is not just logos on the venue. It is a chance to turn a vivid, spectacular tour into a full-fledged betting ecosystem: with transparent markets, rapid analytics, and clear communication for fans. If the declared course is maintained, by the start of the SLS-2025 tour skateboarding may secure a place among top-tier sporting events for bettors.
