Esports in Uzbekistan stopped being just a hobby long ago. It is growing, bringing people together, and turning into an entire industry that is beginning to attract attention beyond the country’s borders. Young players, ambitious streamers, and a growing community are creating a movement fueled by energy, belief, and potential.
One of the symbols of this movement is Senator — a popular PUBG Mobile streamer and one of the key figures of the Uzbek scene. His new partnership with Yohoho.bet has become a true milestone: for the first time in the history of the local esports scene, a major brand has entered into a collaboration with an individual content creator. It’s a sign that the industry is maturing — and international players are starting to take notice.
A New Chapter for Esports in Uzbekistan
The partnership between Senator and Yohoho.bet kicked off in September of this year. He now officially represents the brand, appears on streams and at events wearing branded merch, runs co-branded activations, and helps grow the local community.
For Yohoho.bet, this is not just a collaboration but a strategic step — an investment in the people who are shaping the culture of esports in the region. Senator was a natural choice: he is active, inspiring, and close to his audience, and his name has long been associated with quality content and a genuine love for games.
"It’s more than a contract. It’s a shared goal — to show that Uzbekistan is ready to be part of global esports. I want to inspire others and move forward together with the community," says Senator.
Why This Really Matters
This kind of partnership is more than just a logo on a T-shirt. It shows that Uzbekistan already has a formed community, an audience, and infrastructure that international brands want to work with.
Senator became the first Uzbek streamer to sign an agreement of this level, and he is now setting a new standard for the entire industry.
Yohoho.bet is actively investing in the development of the local scene, running campaigns, supporting tournaments and young players. Importantly, the brand isn’t just entering the market — it’s becoming part of it, with respect for the community and its culture.
The Face of a New Generation
Senator is the voice of a new generation of players for whom esports is a means of self-expression and a path to success. He shares his experience, supports newcomers, and unites people around the idea that anything is possible if you believe and work hard.
Now, as a Yohoho.bet ambassador, Senator has an additional platform to deliver this message to an even larger audience. His energy, openness, and sincerity align perfectly with the brand’s philosophy, which is all about moving forward and providing real support to the community.
Looking to the Future
The emergence of collaborations at this level says one thing: Uzbek esports is becoming visible on the global map. Foreign investors are already showing interest, seeing huge potential and ambition in the region.
"We are confident this is only the beginning. Senator is our first — but certainly not our last — partner in Uzbekistan. We want to support leaders who push esports forward and inspire the new generation," noted Yohoho.bet.
The Senator x Yohoho.bet partnership is a step toward a future where Uzbek esports is heard louder, grows faster, and becomes part of the global stage.
