A new ten-year alliance between “Manchester City” and Puma has shaken up the football business: British media value the agreement at £1 billion—a record for the English Premier League and one of the largest sponsorship deals in world sport. Most Expensive Deal in Premier League History The par...
Every basketball offseason is called “the hottest in history,” yet summer 2025 truly stood apart. For the first time in two decades the hoops world is watching LeBron James — a perpetual magnet for cameras and general managers — cease to be the franchise’s primary focus. The Lakers’ galactic orbit h...
Fans of football and sports simulators have received sensational news: cult striker Zlatan Ibrahimović is back in the spotlight—this time in the virtual arena. Although the Swede ended his professional career in 2023, EA Sports developers decided that Ibra’s charisma and legacy deserve a place on th...
In the world of mixed martial arts, bold statements are often heard backstage, but this time the echo has traveled well beyond the sport itself. American singer Azealia Banks claims that former UFC featherweight and lightweight double champion Conor McGregor sent her explicit photos and then tried t...
When Lamine Yamal threw an extravagant 18th-birthday celebration, the spotlight quickly shifted from designer tuxedos and celebrity guests to four performers with achondroplasia who served drinks and entertained the crowd. The ADEE Association and the Ministry of Social Rights immediately demanded a...
While football-loving Spain expected carefree footage of Barcelona’s wunderkind celebrating his 18th birthday, Lamine Yamal’s party generated headlines of a very different kind. A minibus carrying dwarf performers pulled up to a luxury mansion outside Barcelona, after which the Association of People...
In London, history once again turned the tennis court into a stage for epic stories. Just five weeks earlier, Jannik Sinner had walked off Roland Garros in tears, the sting of three squandered championship points against Carlos Alcaraz still fresh in his heart. It seemed that the Spaniard, who had j...
London’s Chelsea once again reminded everyone why they are considered one of the most pragmatic yet entertaining sides in modern football. Enzo Maresca’s charges not only confidently lifted the FIFA Club World Cup, but also transformed the tournament into a powerful revenue stream, significantly str...
The Uzbekistan Football Association is holding intensive talks with 2014 World Cup-winning coach Joachim Löw. The German specialist, out of work since 2021, could take the helm of a team that recently secured its first-ever berth at the 2026 FIFA World Cup, making a resounding statement in Asian foo...
Manchester experienced one of those rare nights when football and music merge into a single chorus of emotion: in a giant stadium that brought together about 80,000 spectators, the cult band Oasis staged a true celebration, and the most devoted fan in the front rows proved to be Man City head coach...
