Court Icon in the Advertising Vanguard
Five-time Grand Slam champion and former world No. 1 Maria Sharapova is back in the spotlight — this time beyond the baseline. The athlete has starred in a campaign timed for the next edition of the world’s most prestigious grass-court tournament.
Grass in a Can: A Design Inspired by the All England Club
The limited-edition Stella Artois can is rendered in the snow-white palette of Wimbledon’s dress code and accented with the purple and green hues of the Championships’ crest. The design instantly transports fans to Centre Court, where every serve and every break point becomes part of history.
A Stylish Pass: A Joke About the Dress Code
“At least one of us is dressed according to Wimbledon’s rules,” Sharapova quipped on social media, smiling wryly while holding the new can. With this phrase she reminded followers of the tournament’s strict kit regulations: an all-white dominance and minimal extraneous details.
From Match Points to Brands: Sharapova’s Business Instinct
Since ending her active career, the Russian has successfully expanded her entrepreneurial ventures and remains a sought-after face for leading international companies. The collaboration with the Belgian beer giant is a logical continuation of her stance — uniting sports culture and lifestyle brands.
Partnership Prospects and Impact on the Tournament
Sports-marketing experts note that the involvement of the WTA legend deepens fans’ emotional bond with Wimbledon 2025 and underscores the tournament’s status as an inseparable pillar of global tennis culture. For Stella Artois, this is a perfect shot: the brand is associated with elegance and tradition, elements as inseparable from grass courts as blades of turf from the ball during a perfect slice.
